Our Cruise360 Australasia 2018 schedule will help you make the most out of Cruise360 Australasia 2018 from ensuring you maximise our exclusive trade show event to attending breakout sessions which matter to you most.
Cruise360 Australasia 2018 Program
7.00am Registration and Networking
7.30am Executive Partner Networking Breakfast (by invitation only)
8.10am Doors Open
8.30am Start Conference
Please note: Final timings and order of program are to be confirmed.
State of the Global Industry and the Cruise Industry’s Sustainability Initiative
Cindy D’Aoust – CLIA President & CEO
An Innovative Industry
Andy Stuart, President & CEO Norwegian Cruise Line
Local Industry Leadership Panel – State of the Australasian Industry – New destinations and Innovation
Destination/Innovation in this region. What are we doing in this region to ensure sustainability and avoid over-tourism?
Social Media: All Aboard!
How to Capture Attention and Build Your Cruise Business Using Creative Social Media Marketing
In this session social media strategist and humourist Jordana Borensztajn covers the powerful role that social media plays in driving business growth and explores the value effective social media marketing can bring to your travel business through building brand awareness, promoting your unique point of difference and creating connections.
Through exploring a variety of creative approaches, you’ll learn strategies and techniques to generate captivating social media content that stands out and has an impact.
Challenging the perception that cruising is the domain of grey nomads, cruising has evolved to appeal to a broad age demographic.
With cruise lines offering an increasingly diverse array of product from dodgem cars to dinner theatre, cruising is in vogue with the young and young at heart.
This session challenges the misconceptions and stereotypes of “cruisers” as we explore exactly who is a modern-day cruise passenger. From babies to Baby Boomers, the cruise market is far more diverse than many believe.
While traditionally Baby Boomers were seen as the typical cruise passenger, Millennials, along with Gen Y and Xers, are increasingly taking to the seas and rivers to enjoy the value and ease of a cruise holiday.
This session looks at how to sell to the new “Generation Cruise”, while also delving into what cruise lines are doing to plan for the passenger of the future.
Moderator: Christian Schweitzer, Managing Director, Business Publishing Group
- Ben Angell, Vice President Marketing Asia Pacific, Norwegian Cruise Line Holdings
- Fiona Dalton, Managing Director Australia, Uniworld Boutique River Cruise Collection
- Michelle Ashcroft, General Manager, Phil Hoffmann Travel
- Adam Armstrong, Senior VP and Managing Director Australia, Silversea
- Lynne Clarke, Managing Director, MSC Cruises Australia
Location: Maritime 4
Reputation Management – How to become an industry advocate and address your clients’ concerns
‘Fake news’ is the buzz word of 2018 and while it’s getting the most use on President Trump’s Twitter feed, it can also affect the cruise industry.
From Norovirus to rough seas and man overboard situations, there are many cruise crises covered in the media. While sometimes the facts are reported correctly, in many cases, the truth is twisted for ‘click bait’ or a catchy headline.
Whether it’s real or fake news, when news breaks it can have a negative impact on business. In this Cruise360 panel session, we cover reputation management and how best to overcome clients’ concerns when a negative story hits the headlines.
With the news cycle spinning faster than ever and, thanks to technology, anyone anywhere able to be a roving reporter for talkback or TV news, it’s vital to have an action plan in place to allay any fears and nip negative news in the bud before it gets a chance to blossom.
Our panel will offer advice and expertise on how to respond, where to access information and how to find the facts amongst fake news, in a bid to empower agents with the right tools to manage a cruise crisis.
Moderator: Chris Hall, CEO, Primary Communication
- Jennifer Vandekreeke, Vice President Australia, Carnival Cruise Line
- Megan King, SVP, Global Strategic Communications & Research, CLIA Global
- Todd Cunningham, Detective Chief Inspector, NSW Marine Area Command
- Peter Kollar, Head of International Training & Development, CLIA Australasia
Location: Maritime Ballroom
Does size matter? Why small ships are a big deal.
When it comes to cruising, size does matter.
Being onboard a larger ship isn’t everyone’s cup of tea but there are options. In fact, the small ship industry is booming. From expedition ships to yacht-like vessels, small ships offer a different spin.
This session focuses on this growing niche of small ship cruising, the development of experiences and the boom in small ship destinations. We delve into how agents can take advantage of this burgeoning industry niche to identify new target markets and grow their cruise clientele, while also making the most of increased commission potential.
It’s crucial for agents to know what’s going on at both ends of the scale to be able to match the right cruise to the right client. Our panel will help agents learn how to break into the small ship market, understand who is a small ship cruiser and pick up a few tips along the way to help them match a small ship product to those clients who believe good things come in small packages.
Moderator: Aaron Russ, Managing Director, Wild Earth Travel
- Monique Ponfoort, Vice President Asia Pacific, PONANT Yacht Cruises & Expeditions
- Dianna Schinella, Industry Sales & Marketing Manager, Aurora Expeditions
- Andrew Millmore, Managing Director, Windstar Australia
- Scott Ellis, National Sales Manager, APT Travel Group
Location: Maritime Ballroom
Making the most of your partnership with the cruise lines
This session will look at the relationship between CLIA travel agents and the cruise lines, and how to develop these relationships into true partnerships to achieve common goals.
Using case studies from successful agents, we’ll explore the opportunities to leverage each other’s strength, experience and expertise and understand the key resources available to support the successful partnerships between cruise lines and travel agents
The panel will share tips on how to maximize the value of the investments that cruise lines make in sales and marketing tools, and how you can work better together to identify opportunities to grow your cruise business.
Moderator: Dan Russell, General Manager & Director, Clean Cruising
- Steve McLaughlin, Vice President Sales Australasia, Oceania Cruises
- Peter McCormack, Head of Sales Australia & New Zealand, Royal Caribbean International
- Helen Eves, Business Development Manager NSW, Holland America Line and Seabourn
- Anton Loeb, Director of Sales Australia, Carnival Cruise Line
Location: Maritime 4
17.00pm Networking Drinks and Canapés
19.00pm Conference Ends
PLEASE NOTE: Final timings and order of program are to be confirmed.